This is a group work project done by me and my group member Summer.Task given by our lecturer Mr. Eric Leong for our subject special element 2. We were given an opportunity to design a pop - up store that had been presented and showcase during October at The One Academy’s Gallery. Our pop - up stores had collaborate with Sony Ericson and Reebok to showcase their product xperia - Sony Ericson and also Reebok’s ZigTech.
The concept we pick for the two collaboration brands Sony Ericson and Reebok is Evolution Genetic. We came up with the concept because both brands are not only one of the longest sustaining brands that appeals to both young and old but also for the fact that it is capable of going through the test of time just like genetics.
Style - Fusion ( combination of funky futuristic and contemporary )
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